Who We Are
The HigherEd Readiness Project is a vibrant community initiative inspired by the real-life experiences of parents, students, and educators who truly understand the challenges of navigating higher education—especially for first-generation college students and immigrant families.
Led by Martha Zapata, a first-generation immigrant who has personally overcome these complexities, our dedicated team is passionate about empowering students and families in Kerrville and beyond. We offer bilingual support, guidance, and resources designed to help every student confidently pursue and achieve their college dreams.
Together, we are shaping a brighter future where every student has the opportunity to thrive and succeed.
Our Roots
Though our organization is newly established, our roots run deep. Our team brings years of experience, passion, and commitment from working in various educational and nonprofit sectors. Together, we have planted the seeds for a future where every student has the support they need to achieve their higher education goals.
Our Mission
To empower students and families in Kerrville and surrounding communities to pursue and succeed in higher education through bilingual support, guidance, and a nurturing community.
Our Vision
A future where every student, regardless of their background, has the support and resources to successfully navigate the path to and through college, fostering empowered families and thriving communities.
Our Values
Equity & Inclusion – We believe every student, regardless of background or immigration status, deserves access to higher education opportunities. We work to eliminate barriers and create a level playing field for all.
Empowerment – We equip students and families with the knowledge, resources, and guidance they need to confidently navigate the college application process and achieve long-term success.
Education as a Pathway – We recognize that higher education is a key factor in breaking the cycle of poverty and opening doors to better career opportunities, financial stability, and overall well-being.
Community & Collaboration – We foster a strong support system among students, families, educators, and community partners to create meaningful change.
Integrity & Accountability – We are committed to transparency, ethical practices, and responsible stewardship of resources to maximize our impact.
Advocacy & Awareness – We actively work to raise awareness of the challenges faced by underserved students and advocate for policies that support educational equity.
Frequently Asked Questions
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No. We support all students and families, whether they are first-generation or have previous college experience. Our goal is to make the college process accessible for everyone.
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Not at all. While we proudly serve immigrant and multilingual communities, our programs are open to all students—from any background, identity, or circumstance.
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No. All of our services—workshops, one-on-one support, and resources—are volunteered based and provided free of charge to students and families. However, donations are always welcome and help us continue offering these programs to the community.
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We primarily support high school and college-bound students, but families, younger students, and returning adult learners are welcome to reach out for guidance.
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That’s exactly what we’re here for. Whether you’re undecided about college, stuck on financial aid, or overwhelmed by applications, we can walk you through it step-by-step.
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Our focus is the Hill Country region, but many of our resources, workshops, and virtual support services are available to students outside of the area as well.
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Yes—families are encouraged to participate. The college journey is easier when everyone understands the process and has support.
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You can book an appointment through our website, attend a workshop, or contact us directly. We’ll help you get started.
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Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!